Hulu sent email to Hulu + Live TV subscribers and announced that it would raise the basic live TV plan price from $ 44.99 per month ($ 4,900) to $ 54.99 per month ($ 6,000). This is Hulu + Live TV ’s second increase this year, $ 5 in January, and a second increase on December 18.
In an email, Hulu explains the price increase “to keep offering customers the best live and on-demand TV experience”. However, as prices increase, the price advantage of TV program bundles over regular cable TV is beginning to shrink.
The streaming service started live TV service at the beginning of 2018, and the number of subscribers exceeded 1 million in less than a year. Hulu’s ownership has also changed, with Disney acquiring Fox and becoming the majority shareholder, who took full control of Hulu this year. Hulu is part of Disney’s broad streaming strategy, and the company launched its own Disney + service this week, offering a bundle of Disney +, ESPN +, and Hulu (no live TV) for $ 12.99.