Global Digital Musculoskeletal (MSK) Care Market Overview
The global digital musculoskeletal (MSK) care market is projected to grow at a significant CAGR of 18–20% over the next five years, driven by multiple transformative forces shaping the healthcare ecosystem. The increasing prevalence of MSK disorders, rising adoption of remote healthcare services, advancements in sensor-based wearables, substantial investments in digital MSK platforms, and the growing demand for convenient, patient-centric care delivery models are accelerating market development.
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As MSK conditions continue to impose a substantial burden on quality of life and healthcare expenditures, digital solutions are emerging as a scalable alternative to traditional care, offering personalized interventions, improved accessibility, and enhanced outcomes. The shift toward cost-effective virtual care models, combined with growing technological maturity, is fueling wider acceptance among patients, employers, and healthcare providers.
Report Overview
Digital musculoskeletal care refers to the use of digital health technologies to improve the diagnosis, treatment, monitoring, and long-term management of conditions related to the musculoskeletal system. These diseases affect muscles, bones, ligaments, nerves, and connective tissues, often leading to chronic pain and mobility limitations. Digital MSK solutions range from remote consultations and AI-driven assessments to app-based therapy programs, virtual physiotherapy sessions, rehabilitation tracking, digital pain management tools, and education portals that enable self-management. These solutions aim to reduce dependency on in-person visits, eliminate geographical barriers, and streamline care pathways while improving patient adherence. By providing personalized recommendations, continuous monitoring, and interactive rehabilitation support, digital MSK tools are increasingly being integrated into clinical workflows and employer health programs to boost overall patient engagement and outcomes.
Rapid Increase in Musculoskeletal Disorders Driving Market Growth
The global burden of musculoskeletal disorders continues to rise, and this has become a significant factor contributing to the growth of digital MSK care. Conditions such as low back pain, osteoarthritis, and work-related repetitive strain injuries are causing long-term disability and productivity loss, especially among the elderly and working populations. According to the World Health Organization, MSK conditions affect over 1.7 billion people worldwide and are responsible for massive functional limitations, reduced mobility, and chronic pain. With low back pain ranking as the leading cause of disability in more than 160 countries, the need for accessible and sustainable MSK care solutions has never been greater. Traditional care models are often resource-intensive, time-consuming, and geographically restricted, making digital MSK programs an attractive option. The COVID-19 pandemic further accelerated remote care adoption, normalizing virtual physiotherapy and remote rehabilitation. As healthcare systems observe the value of digitally supported MSK management—particularly in prevention, early diagnosis, and continuous monitoring—the market is poised for strong expansion.
Investment Momentum Strengthening Market Expansion
The digital MSK space has garnered considerable investor interest in recent years, with venture capital firms and healthcare innovation funds recognizing its potential. Investments in MSK-focused digital health companies reached approximately $223 million by mid-2024, nearly double the previous year’s total of $125 million. Such investments are expected to fuel advancements in AI-driven diagnostics, smart wearables for mobility tracking, and personalized digital therapeutic platforms. Notable funding developments include Sword Health securing $30 million in June 2024, raising its total funding to $340 million and achieving a valuation of $3 billion. Another example is IncludeHealth, which raised $11 million in 2023 to further enhance its hybrid virtual care model. These funding rounds are accelerating innovation, enabling companies to broaden their product portfolios, integrate connected devices, and expand geographically. As payers and employers increasingly demand digital solutions that cut costs and improve workforce productivity, investment interest in the digital MSK landscape is expected to remain robust.
Market Drivers
Aging patient population & high prevalence of MSK conditions
Rise in remote healthcare services post COVID-19
Advancements in wearable technology
Significant investment into the digital MSK space
Growing need to improve outcomes and make MSK care more convenient, accessible, and cost-effective
Competitive Landscape Analysis
The global digital MSK care market features a mix of established innovators, fast-growing startups, and technology-driven healthcare companies that are continuously expanding their digital therapeutics offerings. These players are focusing on product enhancement, AI integration, remote monitoring capabilities, employer-focused wellness platforms, and strategic partnerships with healthcare providers, payers, and enterprise clients. Many companies are also adopting value-based care models to demonstrate measurable clinical outcomes and reduce healthcare costs associated with chronic MSK disorders. Continuous innovation, strong funding pipelines, and growing consumer willingness to adopt virtual care are enabling these market participants to expand their reach and differentiate themselves. Key players in the digital MSK care market include:
- Hinge Health
- Sword Health
- Omada Health
- Kaia Health
- Upswing Health
- RecoveryOne
- Spinezone
- Dario Health
- IncludeHealth
- Vori Health
- getUbetter
- RealizedCare
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About Medi-Tech Insights
Medi-Tech Insights is a healthcare-focused business research & insights firm. Our clients include Fortune 500 companies, blue-chip investors & hyper-growth start-ups. We have completed 100+ projects in Digital Health, Healthcare IT, Medical Technology, Medical Devices & Pharma Services in the areas of market assessments, due diligence, competitive intelligence, market sizing and forecasting, pricing analysis & go-to-market strategy. Our methodology includes rigorous secondary research combined with deep-dive interviews with industry-leading CXO, VPs, and key demand/supply side decision-makers.
